![]() We began our focus on the state of Florida, which contains two Hard Rock Casinos and four Seminole-branded properties each with their own local and regional presence. This framework reflected a true branded experience for each property, enabling players to choose their preferred casino when they register. Hard Rock/Seminole tasked us to create a multi-property and multi-brand framework for all of their North American casinos. ![]() When the executives at Hard Rock and Seminole Gaming looked to us to build customized platforms for each of their North American properties, our team knew that we had our work cut out for us.Ĭhallenge One: Organizational Considerations What was once a marketing backwater within the land-based casino ecosystem has become a revenue-positive marketing marvel that that engages new and existing players, builds brand equity and drives players back through the casino doors. The verdict is in and it’s now widely-known that building an effective social gaming platform for land-based casinos is no easy task.
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